The Business of Influence, Tracked.
About
The Daily Influence is built on a simple premise: information is power, and quality information helps you make smarter decisions.
With clear reporting, sharp analysis, and data that brings context to the chaos, we deliver smart news for the creator economy. We unpack the trends, brand partnerships, and platform changes shaping how influence works and what they mean for the people driving it.
Whether you're a growing or established creator, a brand strategist, or part of the ecosystem behind them, The Daily Influence offers credible, accessible insight to help you navigate the business of creativity.
Dealbase
Dealbase, our campaign tracker, gives you verified data on influencer–brand partnerships: who's working with who, why it matters, and what it signals for the market. Search by location, category, or even controversy — and if you've landed a partnership worth featuring, let us know.
FOUNDER: Victoria Ibitoye
Victoria is the founder and editor of The Daily Influence. She has over a decade of experience in business and media journalism, spanning retail, markets, and mergers and acquisitions. She's covered everything from corporate dealmaking to cultural shifts in the digital economy, experience that now shapes The Daily Influence's mission to deliver clear, data-led reporting for the creator industry.
